Seeking a Creative role amongst visionaries.

Petit Prance

I write stories in the street for people like you, who walk by, see my typewriter and me, and smile. www.petitprance.com

Chief Leaker, Sep '14 - present

Livity

The MAA's Best Agency of 2013, Livity exists to help the lives of young people by leveraging the power of business, brands, media and marketing. I write for them, most recently targeting the 11-16 market for Public Health England.

Copywriter, freelance, Feb '14 - Sep '14

Bright Spark Advertising

Copywriter on eBay UK account, reporting to partners who founded agency after senior roles at WCRS, DMB&B, and Ogilvy & Mather.

Wrote from the strictures of numerous style guides for b2b & b2c clients on tech and prepared pitches.

Copywriter, freelance, Feb '13 - Sep '14

Associated Press

Wrote video packages from London office. Covered Cannes Film Festival and international entertainment events to newsroom deadlines for global syndication.

Assistant-Producer, freelance, May '13 - Sep '14

N / A

New marketing agency founded by wonderkids from Saatchi & Saatchi, Sid Lee & VICE. N/A connects people and brands in ways that affect positive social change.

I wrote on the McDonalds Canada account, prepared pitches for global brands and worked on concepts for new forms of charitable giving.

Copywriter, Jun '12 - Sep '12

Vitamins

Adventurous one-off parties in secluded locations around Scotland.

Creative promotional campaigns and high production values combined in experiences that confounded expectations and established Vitamins as the most exciting event promoters in Scotland.

Every secret event sold out and each kept the town talking long afterwards.

Vitamins now entertain thousands collaborating with international heavy-weights LuckyMe, Numbers & Optimo.

Co-founder, May '10 - May '13

Subcity Radio

Directed reinvigoration of ailing brand, propelling the community station back into the heart of Glasgow's thriving arts & music scene.

Year 1: Created concepts, directed promo & execution of seven sell-out parties, entertaining 4,100 punters and profiting station 12,000. Public interest reignited and weekly contributors grew to 300.

Year 2: Managed team of 50 volunteers across off-air departments. Directed execution of ambitious events and production of web & print materials. The station blossomed.

Off-Air Manager, Jun '10 - Jun '11 & Head of Events, May '09 - May '10

Students' Representative Council, University of Glasgow

Represented voice of 25,000 students to national press and senior management. Overall management of student media bodies & promotion of welfare campaigns.

Press - success putting students' arguments at the forefront of national coverage concerning tuition fee rises (BBC News, Guardian, STV, The Scotsman, The Herald).

Campaigns - spurred huge boost in student engagement by re-energising the voice of the organisation, updating brand imagery & overhauling social media strategy.

Senior Vice President, Media & Communications, Jul '10 - Jul '11

Photographer

Clients inc. The Independent on Sunday Magazine, VICE UK, and BBC Sport. Exhibited at New York Photo Festival by Tim Barber.

Always - present

Recent Experience

  • InDesign / Photoshop / Illustrator / Premier Pro / Lightroom
  • HTML / CSS / Analytics / SEO / Wordpress / Tumblr
  • French (always learning)
  • UK Driving Licence

Skills

  • M.A. (Hons.) English Literature, University of Glasgow.
  • 1st class Dissertation examining the duality of spontaneity within the life & work of Jack Kerouac.
    Specialised in Beat Literature, Modernism & the Romantics.

Education

All time left is enjoyed adventuring, listening to stories, hounding news, cooking for friends and imbibing culture for the eyes, ears, tongue and mind.

& . .

Do get in touch,

lukewinter@gmail.com ~ +44 7580 863 927